Across
- 2. A promotion method businesses use to convince consumers to select its products or services
- 8. Forms of advertising that seek a specific, measurable action from a targeted group of consumers, using direct mail, telemarketing, emails, etc. that are sent directly to a consumer's home or business
- 10. The practice of coordinating all promotional activities to form a unified brand message
- 12. Convincing customers that your product is the best choice.
- 13. The message channels used by a seller to promote a good, service, or idea, e.g., radio, television, newspapers, magazines, Internet
- 14. Any paid form of non-personal presentation of ideas, images, goods, or services
Down
- 1. Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases
- 3. a form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services
- 4. A type of promotion that aims to create a certain image of the company in the eyes of consumers
- 5. Keeping your brand or product memorable and present in the customer's mind.
- 6. A combination, or blend, of marketing communication channels that a business uses to send its messages to customers
- 7. Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response
- 9. The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities
- 11. Educating customers about a product's features, benefits, or availability. This is especially important for new products.
- 12. Any non-personal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it