Across
- 2. legal protection of a creators intellectual property or products
- 3. person, organization, or business that gives you money or donates products
- 5. good or service that legally uses a logo or image owned by another company or person
- 6. promotional tools not form of sponsorships
- 8. blending different promotional elements
- 9. persons public expression of approval or support for a product or service
- 10. a device that legally identifies ownership of a registered brand or trade name
- 11. any form of communication used by a company to inform, persuade
- 14. material that has been copyrighted or legally declared as belonging to the creator
Down
- 1. us government agency that protects consumers from deceptive business practice
- 2. any form of communication through which one industry
- 4. unique works or writers, artists and musicians that can be protected under copyright laws
- 7. is underwriting an event for the purpose of gaining positive associations for the brand
- 12. referes to different types of media
- 13. copyrighted material: music, movies, movies, and software