Across
- 4. amount earned as a result of the investment usually expressed as a percentage
- 8. all of the processes—planning pricing promoting distributing and selling—utilized by a company to place its product in the hands of potential customers
- 10. uses the needs of customers as the primary focus during the planning production distribution and promotion of a product or service
- 11. plan that identifies how marketing goals will be achieved
- 13. pricing that is determined by using the wholesale cost of an item as the basis for the price charged
- 14. pricing strategy that offers customers a reduced price to encourage them to buy
Down
- 1. business’s percentage of the total sales generated by all companies in the same market
- 2. pricing that is determined by considering what competitors charge for the same product or service
- 3. pricing that is determined by how much customers are willing to pay for a product or service
- 5. creating an image for a product in the customer’s mind
- 6. different products and services that a business sells
- 7. pricing strategy based on the belief that certain prices have an impact on how customers perceive a product
- 9. defines the market identifies customers and competitors, outlines a strategy for attracting and keeping customers and recognizes and anticipates change
- 10. blending of the product price distribution and promotion used to reach a target market
- 12. product characteristics that will satisfy customer needs