Across
- 7. products that consumers can purchase easily, quickly, and without a lot of thoughtful decision-making
- 10. intangible solutions that are also an exchange between buyer and seller
- 13. the unseen aspects of the product essential to its service to you, for example, warranties, customer service, and product support.
- 16. the process of developing a brand
- 18. a feeling that is made up of the organization’s promotion efforts along with consumer meaning
- 19. the overarching impression that customers have of a brand
- 23. the way the brand signals emotions in consumers’ minds
- 25. products that a business needs to purchase in order to make a consumer good
Down
- 1. products that have unique qualities that consumers will make an extra effort to seek out
- 2. name brands that sell a product or service under its corporate name and identity
- 3. products used to create the product
- 4. consumer goods that a buyer doesn’t anticipate purchasing
- 5. the additional value that a brand has over a substitute
- 6. tangible items that are part of an exchange between a buyer and seller
- 8. products that require more thought from the consumer
- 9. what your customer is actually buying: convenience, ego, ease, flexibility, etc.
- 11. The name associated with a specific product from a larger company
- 12. the product itself
- 14. provide the likeness of their brand as a fee for use
- 15. word, phrase, symbol, design or a combination of these things that identified your goods and services
- 17. store brands that are similar products to a national brand and labeled privately
- 20. brings the equity of each brand together for greater value
- 21. assets that are valuable to the business and have tangible value
- 22. the financial asset associated with a brand
- 24. goods and services that are typically disposed of and do not contain a tangible value