Unit 9 Vocab

10. the process of directly approaching employers, by visiting or phone calls, and marketing yourself to them
12. based on loyalty and encourage consumers to purchase from a particular business or to buy a particular brand
15. objective and subjective details that can help a potential customer decide what to buy
16. foretaste means an advanced realization of something to come.
17. buyer refers to the influences or motivations forces that determine his buying.

1. a characteristics of a product or service that will persuade people to buy it
2. goods that are bought and sold
3. The sales person asks the customer if he or she needs assistance
4. Are a product's traits or attributes that deliver value to end-users and differentiate a product in the market
5. Are reasons to purchase based on feelings and emotions.
6. height, weight, size, shape, or another bodily characteristic.
7. The term customer benefit is tied to the customer's needs, which are satisfied by a particular product or service.
8. the process of connecting the things your product helps your customer do (features) to the goals it will help them achieve and the pain points it will help them eliminate.
9. are a motive that can be defended by reasoning or logical argument.
11. the salesperson simply welcomes the customer to the store.
13. provides information about you and your condition
14. to come near or nearer to something or someone in space, time, quality, or amount