Across
- 3. A phase of Product Life Cycle where investments are made to manage a brand for growth
- 4. Customers-Who will buy & Why will they buy?
- 6. A specialist market
- 9. Strategy aimed at unifying brand messaging across both traditional and non-traditional marketing channels
- 10. This stands for an new trend in buying behaviour: customers research relevant product information online to qualify their buying decision, before they actually decide to buy in the local store.
Down
- 1. the ability to interact with potential customers on various platforms
- 2. Group of consumers/patients
- 4. Marketing will shift from globalization to _____________
- 5. Efforts to make a product or brand stand out as a provider of unique value to customers in comparison with its competitors
- 7. A phase of Product Life Cycle in which profits are managed consistently with maintaining market position
- 8. A phase of Product Life Cycle in which the focus is on Managing the cash flow