Across
- 1. Staircase like, with different heights or levels
- 2. Built into wall holding merchandise
- 6. Lights, display cases, shelves, racks, rounders, bins
- 9. Not symmetrical
- 10. Physical image of merchandise that appeals to the customer or viewer's eye
- 13. Model rooms that show the customer how the merchandise would look in a home
- 16. The side of the store facing a street or heavy traffic area
- 17. End with closed cases, platform with open displays, background makes use of store space, shadow box built into wall
- 20. Break room, locker area, cafeteria, restrooms
- 21. Store sign with attracting lights and words
- 22. Designed to promote impulse purchases
- 23. Main merchandise is in the center of the display, while things around, compliment item
- 24. Even and well proportioned
- 26. Merchandise in zigzag pattern with more than 3 levels
Down
- 1. Where the merchandise is located with goal to keep customers in store
- 3. Transaction, demonstrations, displays
- 4. Advertises special events, sales, or related merchandise for suggestive selling
- 5. Triangle standing on the base, usually most effective with canned goods or hard-covered packages
- 6. Area of a a display that the eye is supposed to be attracted to such as the merchandise
- 7. A small structure with one or more open sides to display merchandise
- 8. Circle of different hues of colors made up of the three primary colors
- 11. Broad assortment, related or unrelated, (most often variety, discount, drug stores
- 12. All the physical elements that merchandisers use to project an image to customers
- 14. Restaurant, dressing room, restrooms, take a break
- 15. Eye flow and direction
- 18. Add to scenery, increase interest for viewer
- 19. Three main colors blue, yellow, and red
- 20. Having same size, degree, or intensity
- 25. Stacking rows of one kind on top of each other, usually in heavy traffic areas