Across
- 2. a overhanging structure containing a signboard located at the entrance to the store.
- 7. is created through the location, design, and decor of a business.
- 8. a standard arrangement of 12 colors in a wheel that shows the relationships among colors.
- 11. drawing the attention of the viewer to the most importnat part of the display.
- 14. a floorplan that shows how the space in a store will be used.
- 15. three colors that are equally spaced on a color wheel.
- 17. a special display usually found near a cash register where goods are purchased.
- 18. an item designed to hold something.
- 19. the purposeful arrangement of materials to produce a certain effect.
- 20. a visual presentation of merchandise or ideas.
- 21. color adjacent to one another on a color wheel.
Down
- 1. refers to the surface quality of materials.
- 3. colors found opposite on a color wheel.
- 4. is the pure color itself, for example red.
- 5. refers to the brightness or dullness of color.
- 6. an object used in a display to support the theme or to physically support the merchandise.
- 9. refers to the way items are placed around an imaginary centerline.
- 10. process of creating floor plans and displays to attract customer attention and encourage purchases.
- 12. refers to the lightness or darkness of the color, how much white or black is mixed in with the hue.
- 13. is a description of color combinations.
- 16. refers to the size and space relationship of all items in a display to each other.