Across
- 2. One of the 4 P’s of Marketing; What is exchanged for the product (should reflect what customers are willing and able to pay)
- 4. The process of deciding how to get goods into customer’s hands.
- 6. Lists information about the target market such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior.
- 8. A market that is further described by the total ales in a product category/ Percentage of the total sales volume generated by all companies that compete in a given market.
- 9. Type of Market where a Group that is identified for a specific marketing program.
- 10. Information about customers, trends, and competing products relied by business to make good marketing decisions.
- 12. Intangible items that have monetary value and satisfy your needs and wants.
- 15. One of the 4 P’s of Marketing; Activities relate to advertising, personal selling, sales promotion, and publicity.
- 17. One of the 4 P’s of Marketing; Choosing what products to sell; The development includes the brand name, packaging, service, and warranty.
- 18. Idea that a business should strive to satisfy customer’s needs and wants while generating a profit for the business.
- 19. Affects marketing in the aspect of the economy and standard of living in countries around the world.
- 20. One of the 4 P’s of Marketing; The means of getting the product into the customer’s hands; Need to know where a customer will shop.
- 24. The breaking down of the market into smaller groups that have similar characteristics.
- 26. All people who share similar needs and wants and who have the ability to purchase a given product.
Down
- 1. Type of Utility;The exchange of a product for money.
- 2. It is how much to charge for goods and services in order to make a profit.
- 3. Analysis that helps a company determine how to lessen the impact of these factors (weaknesses and threats). SWOT stands for strengths, weaknesses, opportunities, and threats.
- 5. It is understanding the concepts and strategies used to develop and target specific market strategies to a selective audience.
- 6. - The main factor that determines whether a company is successful. An aspect of marketing that combines customer information with customer service and marketing communications.
- 7. Type of Utility;Communication with a customer; Salespeople providing accurate and informative information about a product or service that the customer asks.
- 11. The 4 P’s of marketing combined: Product, Price, Place, and Promotion. They use these to communicate with and reach their intended target market.
- 13. tangible items that have monetary value and satisfy your needs and wants.
- 14. Type of Utility;Having a product or service available at a certain time of year or a convenient time of day.
- 16. Type of Market where All businesses that buy products for use in their operations.
- 18. The activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
- 21. Type of Market where Consumers who purchase goods and services for personal use.
- 22. Functions of marketing that add value to a product.
- 23. Providing customers with the goods and services that they want. Includes selling in the retail market and in business-to-business market.
- 25. Type of Utility;Changing raw materials into usable goods or putting parts together to make them more useful.