Vocabulary

4. Appeals to consumers’ desire to be different from everyone else.
7. Any commercial process in which one seller controls prices and supply of a product
11. Describes the quality of a media production proportional to the money and technology expended on the text.
13. The programs written for computers or the media texts that can be played on them.
14. Famous person endorses a product.
15. Appeals to consumers’ desire to be more like the “good old days”
17. application available to download or embed on a desktop, homepage or social network.
18. Comparing one product to another and saying it is weaker or inferior in quality or taste.
19. A piece of software that allows users to view internet pages.

1. The industrial process of creating media texts as well as the people who are engaged in this process.
2. Lures customers into stores with promises of a bargain
3. The suggestion that purchasing this product shows your love of your country. A company brags about its product being made in America.
5. A critical position that is in opposition to the values and ideology intended by the creators of a media text, usually the dominant reading of a text.
6. A link that redirects the user to another web page.
7. refers to those media that are designed to be consumed by large audiences through the agencies of technology.
8. The process by which a media company acquires another elsewhere in the production process.
9. Joint Photographic Expert Group.
10. The advertiser tries to make you feel like everyone else has the product and if you don’t have it too, you’ll be left out.
12. The process of give and take by which members of the audience interpret, deconstruct and find meaning within a media text.
16. Words with strong associations such as “home,” “family,” “dishonest” and “wasteful.”