Across
- 5. Short for advertisement; a promotional message
- 7. Online platform for sharing information, often in a diary-like format
- 8. Using technology to perform tasks without human intervention
- 9. Statistical data about a population, including age, gender, income, etc
- 10. Groups of people targeted by marketing efforts
- 12. Fictional character representing a target audience segment
- 15. Word or phrase preceded by a '#' used to categorize content on social media
- 16. Content or channels controlled by a brand, like a website or social accounts
- 18. Valuable understanding or perception gained from data
- 19. Examination of data to gain insights and make decisions
- 20. Attracting customers through content and experiences
- 21. Desired action taken by a user, such as making a purchase or signing up
- 22. Any interaction between a customer and a brand/product/service
- 23. Entity or person placing ads to promote a product/service
Down
- 1. Tailoring content to individual preferences or characteristics
- 2. Analysis of audience based on attitudes, values, and lifestyles
- 3. Individuals who publicly support or recommend something
- 4. Visual representation showing where users focus attention on a web page
- 5. Behaviours or steps taken in response to stimuli or situations
- 6. Marketing strategy that covers all aspects and channels of advertising
- 11. Publicity gained through word-of-mouth or free exposure
- 13. Knowledge or consciousness of a product, brand, or issue
- 14. Rival business or entity in the same market
- 17. Actions or patterns displayed by a particular audience