Across
- 1. Marketing communication strategies and techniques such as advertising special offers and public relations.
- 2. The idea that the social and economic justification for an organisation's existence is the satisfaction of customer wants and needs while meeting organisational objectives.
- 7. value The ratio of benefits to the sacrifice necessary to obtain those benefits.
- 9. A tangible good or an intangible service that is needed to meet a specific customer need or demand.
- 12. The idea that the characteristics of a product can solve a set of customer problems better than any competitor's product.
- 13. A marketing philosophy that assumes that people will buy more goods and services if aggressive sales techniques are used and that high sales results in high profits.
Down
- 1. How the product will be provided to the customer.
- 3. The feeling that a product has met or exceeded the customer's expectations.
- 4. Covers the actual amount the end-user is expected to pay for a product.
- 5. A marketing philosophy that focuses on the internal capabilities of an organisation, rather than on the desires and needs of the market place.
- 6. The activity set of instructions and processes for creating communication delivering and exchanging offerings that have value for customers clients partners and society at large.
- 8. A marketing philosophy that assumes that a sale depends on a customers decision to purchase a product.
- 10. A strategy that focuses on keeping and improving long-term partnerships with customers.
- 11. The idea that an organisation exists not only to satisfy customer needs and wants and organisational objectives but also to preserve or enhance individual's and society's long-term interests.