Across
- 4. Decision making that has a high level of involvement
- 5. The ability that children have to make their parents buy something, by asking for it many times until they get it
- 8. A division of society based on social and economic status
- 10. Internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job, role or subject, or to make an effort to attain a goal
- 11. Influential members of a community, group or society to whom others turn for advice, opinions and views
- 12. The person responsible for developing the hierarchy of needs theory based on motivation
Down
- 1. Factors including age, gender, education, income
- 2. People whose attitudes, behaviour, beliefs, opinions, preferences and values are used by an individual as the basis for his or her judgment
- 3. The way you think about or understand someone or something: the ability to understand or notice something easily
- 6. Concern or uncertainty in the buyer’s mind that the purchase of the product under consideration will not be approved of by others
- 7. Decision making that has little involvement
- 9. Physical, social, time, motivational and mood are factors of what force affecting consumer behaviour